Meg’s Creation
Bellazul is a Mediterranean-inspired restaurant located in the heart of London. Working within the existing brand identity, the project focused on extending the visual language across menus, social media, and customer-facing communication, creating a more cohesive and recognizable brand experience.
Industry
Hospitality & Dining
Role
Creative Strategist & Brand Designer
Scope
Menu Design, Social Media Strategy & Design
Website
Goal
Strengthening the Brand Beyond the Logo
The objective was to translate Bellazul's existing identity into a consistent visual experience across physical and digital touchpoints, helping the brand communicate more effectively with customers while enhancing overall perception.
Creating Consistency Across Customer Touchpoints
While the restaurant had an established identity, the challenge was ensuring that every interaction — from browsing the menu to discovering the brand online — felt connected, intentional and reflective of the Mediterranean dining experience Bellazul aimed to offer.
Creating Consistency Across Customer Touchpoints
While the restaurant had an established identity, the challenge was ensuring that every interaction — from browsing the menu to discovering the brand online — felt connected, intentional and reflective of the Mediterranean dining experience Bellazul aimed to offer.
Food Menus
Drinks Menu
Beverage Menu
Content Pillars
Campaign Planning
Content Calendar
Campaign Creatives
Promotional Assets
Visual Direction
Result
A More Cohesive Hospitality Experience
The result was a cohesive communication ecosystem that connected Bellazul's physical and digital presence. Through structured content strategy, social media storytelling and guest-facing design systems, the brand established a more recognizable voice and visual identity across customer touchpoints. By aligning menus, campaigns and social content under a unified creative direction, Bellazul was able to create stronger brand consistency while continuously engaging audiences before, during and after their dining experience.