Lifeskapes
Bellazul is a Mediterranean-inspired restaurant located in the heart of London. Working within the existing brand identity, the project focused on extending the visual language across menus, social media, and customer-facing communication, creating a more cohesive and recognizable brand experience.
Industry
Hospitality & Dining
Role
Creative Strategist & Brand Designer
Scope
Menu Design, Social Media Strategy & Design
Website
Goal
Strengthening the Brand Beyond the Logo
The objective was to translate Bellazul's existing identity into a consistent visual experience across physical and digital touchpoints, helping the brand communicate more effectively with customers while enhancing overall perception.
Challenge
Creating Consistency Across Customer Touchpoints
While the restaurant had an established identity, the challenge was ensuring that every interaction — from browsing the menu to discovering the brand online — felt connected, intentional and reflective of the Mediterranean dining experience Bellazul aimed to offer.
Approach
Extending the Identity Into an Experience
The strategy focused on using Bellazul's Mediterranean-inspired identity as a foundation for communication. Through menu design, content systems and social media storytelling, the brand was given a more cohesive and recognizable presence that reflected both its culinary offering and overall experience. Design decisions were guided by the restaurant's Mediterranean roots, creating a balance between warmth, sophistication and contemporary hospitality aesthetics. Rather than treating each deliverable separately, both were approached as extensions of the same brand experience, ensuring consistency in communication and visual storytelling.
Food Menus
Drinks Menu
Beverage Menu
Content Pillars
Campaign Planning
Content Calendar
Campaign Creatives
Promotional Assets
Visual Direction
Result
A More Cohesive Hospitality Experience
The result was a cohesive communication ecosystem that connected Bellazul's physical and digital presence. Through structured content strategy, social media storytelling and guest-facing design systems, the brand established a more recognizable voice and visual identity across customer touchpoints. By aligning menus, campaigns and social content under a unified creative direction, Bellazul was able to create stronger brand consistency while continuously engaging audiences before, during and after their dining experience.
Engagements
Growth
Community
Reached
Content Assets
Created
