19 Insoles
19 Insoles is a comfort-focused footwear brand reimagined to move beyond functionality and become a lifestyle-driven everyday essential. As Brand Consultant & Creative Strategist, I led the transformation of the brand across identity, communication and growth, creating a cohesive ecosystem designed to support visibility, consistency, and sales.
Industry
Footwear & Lifestyle
Role
Brand Consultant & Creative Strategist
Scope
Brand Identity, Digital Presence
Website
Goal
Transforming 19 Insoles from a functional product into a brand people could recognize, trust and connect with.
The objective was to transform 19 Insoles from a product-led business into a recognizable lifestyle brand. The focus was on building a cohesive identity, strengthening digital presence and creating a scalable foundation that could support customer trust, brand recall and long-term sales growth.
Challenge
Standing out in a category where products compete on features, not perception
Despite having a strong product offering, 19 Insoles lacked a defined visual identity and consistent communication system. The brand struggled to differentiate itself in a category dominated by functional messaging, resulting in fragmented experiences across packaging, social media, website and marketplace platforms.
Approach
Building a unified brand ecosystem where every touchpoint speaks the same language
The strategy focused on repositioning 19 Insoles from a hidden utility product to an everyday comfort essential. Built around the pillars of Style, Comfort and Performance, the new direction established a unified identity system that connected branding, content, digital experiences and marketing under a single, recognizable narrative.
Every touchpoint was designed to work together — from logo development and packaging design to social media communication, influencer collaborations, UGC content and performance marketing.
Logo Design
Visual Language
Brand Guidelines
Website Direction
Landing Pages
Marketplace Assets
Social Media Strategy
UGC Direction
Influencer Marketing
Meta Advertising
Google Ads
Campaign Strategy
Result
Creating a scalable foundation for stronger visibility, consistency and long-term growth.
The result was a cohesive brand ecosystem that brought clarity, consistency and stronger positioning to 19 Insoles. The new identity established a recognizable visual language across packaging, digital platforms and marketplace touchpoints, creating a more unified customer experience.
Beyond branding, the project laid the foundation for scalable growth through structured content systems, influencer collaborations, UGC-led communication and performance marketing initiatives. This enabled the brand to communicate with greater confidence, strengthen customer trust and build stronger visibility across channels.
Sales Across
Marketplaces
Website
Conversions
Social Media
Engagement
Repeat
Purchases
Average
Order Value
